Installation in Public Space


An old yellow steel STD/ISD phone booth was procured and retro-designed to incorporate both the visual communication requirements, as well as, the technological requirements to enable the time capsule to work as envisaged. Kamya Ramachandran, an architect and urban planner post-graduate from Berkley worked with us on the phone booth and in the setting up of the location to best receive our work. Modifications to accommodate tech included a shelf to attach the rotary phone in a manner that it couldn’t be picked up and taken away, a discreet drawer to house the power supply, and a panel to hide the motion sensors, modem and wiring.

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Phone Booth Before & After

Visual Communication Application

Visual communication on the booth included the brandmark and colours that adhered to our palette, information about Malleshwaram, and the locations of hubs of interest on a map. It also included our infographics poster that enabled the user, upon picking up the phone, to visually navigate and access desired stories easily.

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Top L to R:  Iconographic elements translated into Public Space at UFO | Phone Booth Wears Visual Branding | Booth and UFO with Visual Branding

Booth In Situ

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L to R: Designing Visual Markings for Chosen Location | Visual Cues  for Safety: Zebra Crossing Painted for Pedestrian Access | Booth Being Placed at Location | Booth in Use at Location

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From Top: Location Before & After | Installation In Situ