We have conducted two broad surveys. We worked with a stellar team of 9 students from Mount Carmel College studying in the Sociology and History stream. The research was conducted under the guidance of Jiti Nichani, whom we brought on to the project to provide research leadership.
The surveys were designed to provide us with the insights required to choose our specific location – under the flyover (UFO) at Yashwanthpuram, check feasibility of infrastructure and asses the form and colour preferences that would make the installation desirable to enter.
> Passers-by at Yashwanthpuram UFO
The first survey was targeted at passers-by at Yashwantpuram Flyover to better understand our audience. This aim of this survey was to investigate details of demography, ethnicity, educational background, lingual abilities and cultural preferences of a sample set of respondents.It also tried to understand the form factors and usage likelihood of phone booths for this group. A total of 238 respondents have been documented answering a specific questionnaire. The online form is accessible here >>
> Pedestrian Safety at Yashwanthpuram UFO
The aim of the second survey was to understand the the nuances of the street and its associated infrastructure. Did the space under this flyover provide refuge, safety and access to most users. Or were there gaps that needed attention. We have 185 respondents to this survey. The online form is accessible here >>
> Installation Location Survey
The aim of this was to identify the exact location for the installation so as to inform details of the design of the booth – example the power supply, the safety features, as well as the visual communication design details – for example color, branding and font sizing.The team made several visits to the Yashwanthpuram UFO to identify the final location. Details of each shortlisted location, and the pros and cons for selection are given in the Location Survey Report.
The final location chosen optimized for visual impact, viewership, user safety and user access. The selection also kept in mind our ability to overcome the ‘cons’ – power supply, vandalism, large scale civic work and user safety provisions.